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Research papers

Adapting research to the new world of marketing

After reviewing and defining what global marketing is (or should be), the talk develops three themes: I. Global marketing will accelerate dramatically: Very powerful economic forces compel leaders of the business community to think globally and act...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: George S. Fabian
June 15, 1992
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Citation

Fabian, G. S. (1992a, June 15). Adapting research to the new world of marketing. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/adapting-research-to-the-new-world-of-marketing